{
  "product_slug": "replyloom",
  "title": "ReplyLoom",
  "icp": "Etsy sellers handling custom-order and buyer-message threads",
  "offer": "AI reply drafts for Etsy sellers",
  "pricing": {
    "model": "subscription",
    "amount": "$19/mo",
    "currency": "USD",
    "path": "/pricing"
  },
  "activation_event": "reply_draft_generated",
  "revenue_event": "pricing_cta_clicked",
  "test_paths": [
    "/",
    "/signup",
    "/pricing",
    "/app",
    "/api/product-verification"
  ],
  "activation_paths": [
    "/signup",
    "/app"
  ],
  "analytics_events": [
    "pageview",
    "frontend:landing-cta-click",
    "frontend:signup-submit",
    "frontend:signup-complete",
    "activation:reply_draft_generated",
    "frontend:pricing-cta-click",
    "frontend:reply-submit",
    "frontend:feedback-submit",
    "backend:signup-created"
  ],
  "feedback": {
    "path": "/api/feedback",
    "enabled": true
  },
  "revenue_intent": {
    "path": "/pricing",
    "cta": "Start at $19/mo"
  },
  "distribution_status": "queued",
  "distribution_actions": [
    {
      "channel": "reddit",
      "destination": "r/EtsySellers weekly discussion / helpful workflow post",
      "status": "queued",
      "artifact": "launch/reddit-post.md",
      "utm_source": "reddit"
    },
    {
      "channel": "seo",
      "destination": "search-intent landing pages for Etsy reply templates and customer-service help",
      "status": "queued",
      "artifact": "launch/seo-landing-plan.md",
      "utm_source": "organic_search"
    }
  ],
  "next_experiment": "Post a helpful Etsy reply checklist in r/EtsySellers and invite sellers to try the free draft tool",
  "kill_criteria": "Fewer than 5 demand signals after 100 targeted visits",
  "growth_json_path": "growth.json",
  "growth": {
    "schema_version": 1,
    "product_slug": "replyloom",
    "icp": "Etsy sellers handling custom-order and buyer-message threads",
    "visitor_channel": "reddit",
    "distribution_actions": [
      {
        "channel": "reddit",
        "destination": "r/EtsySellers weekly discussion / helpful workflow post",
        "status": "queued",
        "artifact": "launch/reddit-post.md",
        "utm_source": "reddit"
      },
      {
        "channel": "seo",
        "destination": "search-intent landing pages for Etsy reply templates and customer-service help",
        "status": "queued",
        "artifact": "launch/seo-landing-plan.md",
        "utm_source": "organic_search"
      }
    ],
    "activation_event": "reply_draft_generated",
    "revenue_event": "pricing_cta_clicked",
    "analytics_events": [
      "pageview",
      "frontend:landing-cta-click",
      "frontend:signup-submit",
      "frontend:signup-complete",
      "activation:reply_draft_generated",
      "frontend:pricing-cta-click",
      "frontend:reply-submit",
      "frontend:feedback-submit",
      "backend:signup-created"
    ],
    "metrics_targets": {
      "visitors": 50,
      "signups": 5,
      "activations": 5,
      "revenue_signals": 1
    },
    "next_experiment": "Post a helpful Etsy reply checklist in r/EtsySellers and invite sellers to try the free draft tool",
    "kill_criteria": "Fewer than 5 demand signals after 100 targeted visits",
    "post_launch_iteration": {
      "status": "queued",
      "artifact": "issues/fix-activation-copy.md",
      "reason": "Post-launch review should tighten the first-viewport promise and reply tone controls"
    }
  },
  "verification": {
    "signup": true,
    "core_action": true,
    "analytics": true,
    "feedback": true,
    "payment_or_intent": true,
    "distribution_started_or_queued": true,
    "post_launch_iteration": true
  }
}